Identifying the characteristics, constraints, and enablers to creating value in applied performance analysis

While applied performance analysts (PAs) are a well-established applied sports science practitioner group, there is no clear definition of the purpose of an analyst, their key relationships, or the expertise required to execute the role successfully. This research sought to understand how PA practitioners and educators perceive their role as applied PA practitioners. Twenty-seven applied PAs and educators with applied PA experience participated in six online focus groups, completing an online survey in advance. Reflexive thematic analysis of transcripts and survey data generated an overarching theme: embedded applied PA practitioners have a value co-creation role within performance ecosystems which is inhibited by poor professional infrastructure and a lack conceptual clarity for the role. Five sub-themes are reported; the (a) why, (b) what, and (c) how of professional practice; d) the impact of stakeholder misunderstanding on PA practitioners; and (e) issues with professional recognition, development, and renumeration opportunities. This study demonstrates applied PAs’ role as curators, translators, influencers, and educators aiming to add value to the decision-making of a wide range of stakeholders. It highlights a potential deficit in applied practice in ‘value capture’ which may be perpetuating the problems practitioners reported with stakeholder misconceptions and undervaluing of their role. It is hoped this paper will inspire those invested in applied PA practice to create a shared understanding of how they can add value within the performance ecosystem so the profession can evolve and thrive.