技术创业和客户拓展:拉各斯州中小微企业经验

Ojikutu Ahmed Adeniyi, E. Johnson A., Akpama Victoria, A. Folorunso I.
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引用次数: 0

摘要

无论背景如何,微型、小型和中型企业(MSMEs)在扩大客户基础方面继续面临威胁其绩效的挑战;本文研究了技术创业维度对尼日利亚拉各斯州中小微企业客户扩张的影响。采用调查研究设计,人口包括7,017名业主/经理,来自6个有目的选择的中小微企业技术中心。本研究采用简单随机抽样技术,选取475名业主/经理作为样本。在建立Cronbach 's α信度系数后,采用一份经过验证的结构化问卷进行数据收集。研究发现:科技创业维度对客户拓展有显著影响,相对值r2 = 0.424;F(5,277) = 52.809, p < 0.05。该研究建议加强技术创业活动,以促进客户在商业生态系统中的成长。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Technopreneurship and Clients Expansion: Lagos State Micro, Small and Medium Enterprises Experience
Regardless of the context, micro, small and medium enterprises (MSMEs) continued to encounter challenges that threaten their performance in terms of expanding customer bases as such; this paper investigates the effect of technopreneurship dimensions on the client’s expansion of selected MSMEs in Lagos State, Nigeria. A survey research design was adopted and the population was comprised of 7,017 owners/managers from 6 purposively selected MSMEs technology hubs. A sample size of 475 owners/managers was determined using simple random sampling techniques adopted for the study. A validated and structured questionnaire was adopted for data collection after Cronbach’s alpha reliability coefficients were established. The findings revealed that the technopreneurship dimensions had a significant effect on client expansion with Adj.R2 = 0.424; F(5, 277) = 52.809, p < 0.05. The study recommended strengthening technopreneurial activities for clients' growth within the business ecosystem.
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