{"title":"是什么让免费游戏玩家变成付费玩家","authors":"Sandra Boric, Chris L. Strauss","doi":"10.26421/jdi3.2-1","DOIUrl":null,"url":null,"abstract":"This paper presents a derivation of freemium game players’ playing and paying motivations and demographic attributes by aggregating the results of 17 studies. For further characterization and a clear distinction from other gamer subgroups, this paper also contains an aggregation of playing motivations and demographic attributes of video game players in general, and of non-freemium game players. Our results suggest that socialization and competition are common motivations for playing a freemium game, and we derive enjoyment to be a particularly important playing motivation for freemium games. We further find that freemium game players who proceed to pay particularly name economic factors and applied, freemium game-specific mechanisms as motivations. Regarding demographics, while the studies which were analyzed to derive freemium gamers’ playing motivations have a dominance of female participants, the studies which were analyzed to derive freemium gamers’ paying motivations have mainly male participants. For analyses by both motivations and demographic attributes, we suggest a more differentiated picture including genre and platform considerations. For marketers and developers, we suggest a differentiation between markets, a mechanism transparency, and an emphasis on socialization in freemium games.","PeriodicalId":232625,"journal":{"name":"J. Data Intell.","volume":"53 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"What Makes a Freemium Game Player Become a Paying Player\",\"authors\":\"Sandra Boric, Chris L. Strauss\",\"doi\":\"10.26421/jdi3.2-1\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper presents a derivation of freemium game players’ playing and paying motivations and demographic attributes by aggregating the results of 17 studies. For further characterization and a clear distinction from other gamer subgroups, this paper also contains an aggregation of playing motivations and demographic attributes of video game players in general, and of non-freemium game players. Our results suggest that socialization and competition are common motivations for playing a freemium game, and we derive enjoyment to be a particularly important playing motivation for freemium games. We further find that freemium game players who proceed to pay particularly name economic factors and applied, freemium game-specific mechanisms as motivations. Regarding demographics, while the studies which were analyzed to derive freemium gamers’ playing motivations have a dominance of female participants, the studies which were analyzed to derive freemium gamers’ paying motivations have mainly male participants. For analyses by both motivations and demographic attributes, we suggest a more differentiated picture including genre and platform considerations. For marketers and developers, we suggest a differentiation between markets, a mechanism transparency, and an emphasis on socialization in freemium games.\",\"PeriodicalId\":232625,\"journal\":{\"name\":\"J. Data Intell.\",\"volume\":\"53 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-05-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"J. Data Intell.\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.26421/jdi3.2-1\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"J. Data Intell.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.26421/jdi3.2-1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
What Makes a Freemium Game Player Become a Paying Player
This paper presents a derivation of freemium game players’ playing and paying motivations and demographic attributes by aggregating the results of 17 studies. For further characterization and a clear distinction from other gamer subgroups, this paper also contains an aggregation of playing motivations and demographic attributes of video game players in general, and of non-freemium game players. Our results suggest that socialization and competition are common motivations for playing a freemium game, and we derive enjoyment to be a particularly important playing motivation for freemium games. We further find that freemium game players who proceed to pay particularly name economic factors and applied, freemium game-specific mechanisms as motivations. Regarding demographics, while the studies which were analyzed to derive freemium gamers’ playing motivations have a dominance of female participants, the studies which were analyzed to derive freemium gamers’ paying motivations have mainly male participants. For analyses by both motivations and demographic attributes, we suggest a more differentiated picture including genre and platform considerations. For marketers and developers, we suggest a differentiation between markets, a mechanism transparency, and an emphasis on socialization in freemium games.