Study on the incentive mechanism of crowdsourcing considering participator's fairness preference

The traditional principal-agent model is based purely on the self-interest of the agent. In this paper, the fairness preference is incorporated into the model, and the Crowdsourcing sponsors and the task participants are analyzed as a system. The fairness preference of task participants is considered to analyze the effect of fairness preference on benefit distribution. The study shows that the share coefficient and the fairness preference factor of the participants in the fixed-payers task are affected, and increasing the transparency of the information can increase the effort degree of the task participants and increase the profit of the enterprise.