{"title":"基于网络定位的SMS和USSD位置移动广告投放模式","authors":"M. Thiga","doi":"10.1109/ISTAFRICA.2016.7530613","DOIUrl":null,"url":null,"abstract":"This paper examines the use of Network-based location determination as an alternative to symbolic locations in the provision of location-based mobile advertising services using SMS and USSD. Two alternatives are explored; the use of reverse geo-coding and the use of coordinates to identify the locations of both users and providers. Both approaches are found to be feasible. However, the lack of a detailed geo-code database for use in reverse geo-coding as well as the lack of mobile network cooperation in the provision of user coordinates emerge as the main challenges to implementing the proposed model.","PeriodicalId":326074,"journal":{"name":"2016 IST-Africa Week Conference","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2016-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":"{\"title\":\"A model for the delivery of SMS and USSD location-based mobile advertising using network-based positioning\",\"authors\":\"M. Thiga\",\"doi\":\"10.1109/ISTAFRICA.2016.7530613\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper examines the use of Network-based location determination as an alternative to symbolic locations in the provision of location-based mobile advertising services using SMS and USSD. Two alternatives are explored; the use of reverse geo-coding and the use of coordinates to identify the locations of both users and providers. Both approaches are found to be feasible. However, the lack of a detailed geo-code database for use in reverse geo-coding as well as the lack of mobile network cooperation in the provision of user coordinates emerge as the main challenges to implementing the proposed model.\",\"PeriodicalId\":326074,\"journal\":{\"name\":\"2016 IST-Africa Week Conference\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2016-05-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2016 IST-Africa Week Conference\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ISTAFRICA.2016.7530613\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2016 IST-Africa Week Conference","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ISTAFRICA.2016.7530613","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
A model for the delivery of SMS and USSD location-based mobile advertising using network-based positioning
This paper examines the use of Network-based location determination as an alternative to symbolic locations in the provision of location-based mobile advertising services using SMS and USSD. Two alternatives are explored; the use of reverse geo-coding and the use of coordinates to identify the locations of both users and providers. Both approaches are found to be feasible. However, the lack of a detailed geo-code database for use in reverse geo-coding as well as the lack of mobile network cooperation in the provision of user coordinates emerge as the main challenges to implementing the proposed model.
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