How to Market the Arts: A Practical Approach for the 21st Century by Anthony Rhine and Jay Pension (review)

None of this, however, should diminish the substantial achievements of Rethinking the Actor’s Body. It integrates highly technical discourses on the body from theatre studies, cognitive science, anthropology, and philosophy into a cogent narrative that is accessible across disciplines. For actors and acting teachers looking to deepen their understanding of the mimetic function of the actor’s body and the efficacy of psychophysical acting techniques, McCaw provides a fresh perspective on many compelling questions and poses some intriguing new ones for future consideration. It is the most up-to-date theoretical explanation of why theatrical realism endures as the dominant system of actor training in the West, and anyone who works in that style would benefit from McCaw’s insight.