The Gateway to Well-being and Happiness: Re-defining Individualism, Voluntary Simplicity and Civilization

This article is an attempt to depict principles and philosophical lines so as to promote the well-being and happiness of people and communities. The principles of theoretical research govern the methods and tools of making analysis and inferences. In this regard, theories from positive psychology, behavioral & institutional economics, sociology, and anthropology were consulted. The study starts by reviewing the theoretical and empirical literature on the two interrelated concepts, well-being and happiness. Doing so, it looks into a systematic analysis into what factors are weighing in determining well-being and happiness at individual and collective levels. In this regard, it identifies individualism, voluntary simplicity, and civilization concepts as key variables. With the benchmark being the conventional narratives, the study tries to characterize those concepts in a way that better appeals to pillars of well-being and happiness concepts. While making characterizations on individualism, voluntary simplicity, and civilization, the study infers the drawbacks of the underlying constructs of the conventional understandings and comes up with alternative ones in a way that better serves the affective and eudemonic well-being of people. In this regard, it came up with concepts of individualism-proper, a theoretical contribution of this work in redefining the concept of individualism in a better way to promote collective well-being and happiness. It also revisits the notion of voluntary simplicity in a way to appeal business of life and at all levels, from individual to societal to country level. As such, the paper tries to frame the foundation of collective happiness and well-being by pinpointing philosophical lines, depicting moral standards and/or principles that people shall pursue in their intra-personal and inter-personal relationships. The study further evokes the academia and policy regimes to consider why and how well-being and happiness issues should be the pinpoint of their respective endeavors.