Market value management and company M&A performance——Taking Donghua Software as an example

Market value management refers to the goal of listed companies based on their own market value information, using a variety of business methods to achieve company value, shareholder value maximization and value creation, value management maximization and value realization. A good market value management can help companies achieve performance growth, reduce financing costs and merger and acquisition costs, enhance anti-acquisition capabilities and enhance brand image. Mergers and acquisitions, as one of the ways of market value management, can optimize the structure of the enterprise and improve the ecological chain of the enterprise; interact with the market value management and promote each other. After describing the theory of market value management and mergers and acquisitions, this paper takes Donghua Software's two mergers and acquisitions as an example to illustrate that mergers and acquisitions bring positive financial performance and positive effects on market value management. 市值管理方式分析 ——以东华软件并购为例