数字银行客户满意度研究

Kirti Lalwani, V. K. Lalbeg
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引用次数: 0

摘要

当今世界是快速前进的,随着创新的技术和先进的银行产品的金融过程。数字银行是电子银行领域的一个新概念,使用新的创新技术和银行工具。在20世纪最后20年和21世纪初期,银行业务经历了从手工分类账到高级分类账发帖机(ALPMS)再到核心银行系统(CBS)的转变。在这个技术的世界里,没有数字化,银行业务将非常困难,因为无现金银行是当今时代的需要。该研究的重点是评估印度客户对使用数字银行产品的意识,并衡量客户对使用数字银行平台的满意度。研究发现,各种数码银行产品已被客户以可接受的方式使用,并且节省时间和方便。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A Study of Customer Satisfaction Level towards Digital Banking
The world today is fast and forward so as the financial process with innovative technologies & advance banking products. Digital banking is a new concept in the area of E-banking, of using new innovative technologies& banking tools. Banking operations has transformed from Manual Ledgers to Advanced Ledger Posting Machines(ALPMS) to Core Banking system (CBS) during last two decades of the 20th century & during the initial Phase of 21st Century. In this world of technology banking business will be very difficult without digitization as the cashless banking is the need of present era. The study is focused to assess the customer awareness towards use of digital Banking products in India & to measure the customer satisfaction level towards the use of digital banking platform. The study found that various Digital Banking products has been used by customers with acceptable approach as well as it saves time & convenient too.
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