罗代尔出版社(B)

Darden Case: Business Policy (Topic) Pub Date : 1900-01-01 DOI:10.2139/ssrn.1583272

Catherine Elliot, L. Bourgeois, Marcien Jenckes, Daren Samuels

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引用次数: 0

摘要

在担任罗代尔出版社(Rodale Press)副董事长的前一天晚上，玛丽亚·罗代尔(Maria Rodale)正在为“出柜”做准备。演讲和润色她的90天计划，她将如何“留下自己的印记”。最近的财务状况显示出积极的结果，这让玛丽亚想知道，在出版业快速变化的情况下，她如何才能让公司充满紧迫感。参见A案例(BP-0393)。

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Rodale Press (B)

The night before she assumes her new role as vice chairman of Rodale Press, Maria Rodale prepares her "coming-out" speech and polishes her 90-day plan for how she will "make her mark." Recent financials indicate positive results, causing Maria to wonder how she will be able to imbue the firm with a sense of urgency given the fast-changing publishing business. See also the A case (BP-0393).

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Darden Case: Business Policy (Topic)

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