Understanding and Assessing the Implications of Co-Creation in the Banking Industry

Abstract In the B2B (business-to-business) environment, increasing digitalisation and new technological possibilities also entail substantial changes for working methods in banking. In this context, the concept of co-creation and collaboration in teams comes to the fore. Many studies currently exist on teamwork, but none is directly related to co-creation activities. The present study aims to bridge the current knowledge gap by investigating teamwork in co-creation projects. By using of a case study and a quantitative questionnaire, the study makes two contributions: a) It uses the example of the GENOhackathon format to demonstrate how co-creation is already being used in the B2B environment, and b) it sheds light on perceived team reflexivity, and performance evaluation.