{"title":"微软vs雅虎为你的桌面而战","authors":"V. Cook","doi":"10.2139/SSRN.1104223","DOIUrl":null,"url":null,"abstract":"In a letter to the company's board dated January 31, 2008 Microsoft CEO Steve Ballmer made a $31 pre-emptive bid for Yahoo! This paper reports four studies of the unfolding dynamics of this move. The focus is on a strategic group composed of Microsoft, Yahoo, Google and Adobe. Study 1 examines whether the potential benefits of the operational synergies touted by Mr. Ballmer might be realized. Study 2 answers the question: Did Microsoft 'Massively Undervalue' Yahoo? Study 3 outlines Yahoo's audacious option. The paper concludes with a long-term view of a Yahoo-Adobe combination.","PeriodicalId":194146,"journal":{"name":"ERN: Firm Behavior (Topic)","volume":"60 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2008-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Microsoft vs. Yahoo! in the Battle for Your Desktop\",\"authors\":\"V. Cook\",\"doi\":\"10.2139/SSRN.1104223\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In a letter to the company's board dated January 31, 2008 Microsoft CEO Steve Ballmer made a $31 pre-emptive bid for Yahoo! This paper reports four studies of the unfolding dynamics of this move. The focus is on a strategic group composed of Microsoft, Yahoo, Google and Adobe. Study 1 examines whether the potential benefits of the operational synergies touted by Mr. Ballmer might be realized. Study 2 answers the question: Did Microsoft 'Massively Undervalue' Yahoo? Study 3 outlines Yahoo's audacious option. The paper concludes with a long-term view of a Yahoo-Adobe combination.\",\"PeriodicalId\":194146,\"journal\":{\"name\":\"ERN: Firm Behavior (Topic)\",\"volume\":\"60 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2008-03-14\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"ERN: Firm Behavior (Topic)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/SSRN.1104223\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"ERN: Firm Behavior (Topic)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/SSRN.1104223","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Microsoft vs. Yahoo! in the Battle for Your Desktop
In a letter to the company's board dated January 31, 2008 Microsoft CEO Steve Ballmer made a $31 pre-emptive bid for Yahoo! This paper reports four studies of the unfolding dynamics of this move. The focus is on a strategic group composed of Microsoft, Yahoo, Google and Adobe. Study 1 examines whether the potential benefits of the operational synergies touted by Mr. Ballmer might be realized. Study 2 answers the question: Did Microsoft 'Massively Undervalue' Yahoo? Study 3 outlines Yahoo's audacious option. The paper concludes with a long-term view of a Yahoo-Adobe combination.
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