{"title":"清真生活方式、清真标签和价格对Ms Glow的收购决定的影响(特伦奥约约大学大学生研究)","authors":"Yuliana Ulfidatul Hoiriyah, Yustina Chrismardani","doi":"10.21107/JKIM.V1I2.11590","DOIUrl":null,"url":null,"abstract":"This study aims to see the effect of the halal lifestyle, the halal label, and the price of MS Glow’s product on the purchase decision of students of Trunojoyo Madura University from 2017 to 2020. Sampling in this study used accidental sampling with a total of 100 respondent, and analyzed using multiple linear regressions analysis. Based on the partial analysis, the result show, that each variables (halal lifestlye, halal label and price) has a significant effect on the purchase decision of MS Glow of the students of Trunojoyo Madura University.","PeriodicalId":207979,"journal":{"name":"Jurnal Kajian Ilmu Manajemen (JKIM)","volume":"33 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Pengaruh Gaya Hidup Halal, Label Halal Dan Harga Terhadap Keputusan Pembelian Ms Glow (Studi Pada Mahasiswi Universitas Trunojoyo Madura)\",\"authors\":\"Yuliana Ulfidatul Hoiriyah, Yustina Chrismardani\",\"doi\":\"10.21107/JKIM.V1I2.11590\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to see the effect of the halal lifestyle, the halal label, and the price of MS Glow’s product on the purchase decision of students of Trunojoyo Madura University from 2017 to 2020. Sampling in this study used accidental sampling with a total of 100 respondent, and analyzed using multiple linear regressions analysis. Based on the partial analysis, the result show, that each variables (halal lifestlye, halal label and price) has a significant effect on the purchase decision of MS Glow of the students of Trunojoyo Madura University.\",\"PeriodicalId\":207979,\"journal\":{\"name\":\"Jurnal Kajian Ilmu Manajemen (JKIM)\",\"volume\":\"33 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-08-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Jurnal Kajian Ilmu Manajemen (JKIM)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.21107/JKIM.V1I2.11590\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Kajian Ilmu Manajemen (JKIM)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21107/JKIM.V1I2.11590","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Pengaruh Gaya Hidup Halal, Label Halal Dan Harga Terhadap Keputusan Pembelian Ms Glow (Studi Pada Mahasiswi Universitas Trunojoyo Madura)
This study aims to see the effect of the halal lifestyle, the halal label, and the price of MS Glow’s product on the purchase decision of students of Trunojoyo Madura University from 2017 to 2020. Sampling in this study used accidental sampling with a total of 100 respondent, and analyzed using multiple linear regressions analysis. Based on the partial analysis, the result show, that each variables (halal lifestlye, halal label and price) has a significant effect on the purchase decision of MS Glow of the students of Trunojoyo Madura University.
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