A Study on the Improvement of Real Estate Brokerage Business: Focused on institutional aspects and practical aspects

1. CONTENTS (1) RESEARCH OBJECTIVES In response to changes in the environment of the real estate market, we intend to investigate and identify the current laws, systems, and problems at the brokerage site for the overall sector related to the brokerage business to suggest improvement measures. (2) RESEARCH METHOD In order to cope with environmental changes in the real estate market, this study aims to identify the current status and problems of the overall sector related to the brokerage industry, to classify them by factors, and to suggest improvement measures to understand the importance of practitioners and administrators. (3) RESEARCH FINDINGS The results of this study include 'strengthening the capacity of licensed real estate agents' and 'straighten up legitimate brokerage business', and practical improvement measures include 'expanding the scope of brokerage work' and 'safe brokerage contracts', each divided into four. As a result of the AHP analysis, both practical and administrative experts showed relatively high importance in terms of institutional aspects. In detailed items, it has been confirmed that working-level experts view “establishment of brokerage order” and administrative experts view “expanding the scope of brokerage work” as important. 2. RESULTS As a result of the empirical analysis of all respondents surveyed on measures to improve the real estate brokerage industry, it was analyzed that the institutional aspect was more important than the practical aspect.