Use of Instagram to promote ethics in a financial accounting course

This paper presents an innovative experience to promote student engagement and creativity in the learning of an accounting subject using Instagram. In four groups of Financial Accounting, a first-year introductory course, students have been asked to watch three movies on ethics and accounting. Then they have completed some questionnaires and prepared a short video with free format on the importance of ethics in accounting. A voting competition has been undertaken to select one video from each group which has been uploaded on Instagram. Finally, a final voting competition has been run on those four videos. We identify the characteristics of the most voted video in order to improve the activity next year.