欧盟的竞争政策应该做些什么来解决数字平台的市场力量所引起的担忧?

D. Geradin
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引用次数: 9

摘要

这篇短文是在欧盟委员会决定于2019年1月在布鲁塞尔举办一次关于“在数字化时代塑造竞争政策”的会议的背景下,以观察意见的形式提交给欧盟委员会的,旨在提出以下几点。首先,虽然在分析数字平台市场时必须谨慎,但没有理由认为委员会不能正确评估此类市场,并且ii类错误的风险应该必然阻止干预。相反,考虑到这些平台不仅控制对自己产品和服务的访问,而且——这是一个关键的观察——鉴于其中介功能,对第三方产品和服务的访问,第一类(执行不足)错误可能特别具有破坏性。其次,虽然委员会对数字平台市场的调查重点因此集中在垂直止赎上,包括数字平台将其在一个市场(例如,一般搜索)的市场力量扩展到一个或几个其他市场的努力,但有理由相信,数字平台也可能从事反竞争形式的滥用,这些形式不一定符合垂直止赎范围。其中一个担忧就是剥削。另一个值得关注的问题是抑制创新的行为,即主导平台的行为会使其他公司更难创新。第三,尽管数字平台引发的竞争问题是多方面和复杂的,但竞争主管部门的目标应该是保护广义上的创新。这有两个相关的原因。首先,在免费提供服务的数字领域,竞争基于质量,但在很大程度上也取决于创新。因此,消费者的福利是通过确保创新得以蓬勃发展来实现的。其次,即使是那些反对在数字领域执行竞争规则的人——理由是市场力量是暂时的,干预带来的错误风险超过了可能产生的任何好处——也认识到,现有企业最终会被更具创新性的竞争对手所取代。因此,保护创新过程是熊彼特创造性破坏理论的核心。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
What Should EU Competition Policy do to Address the Concerns Raised by the Digital Platforms’ Market Power?
This short paper, which takes the form of observations submitted to the European Commission in the context of its decision to host a conference in Brussels in January 2019 on “Shaping competition policy in the era of digitisation”, seeks to make the following points. First, while caution must be taken when analysing digital platform markets, there is no reason to believe that the Commission cannot properly assess such markets and that the risk of type-II errors should necessarily prevent intervention. To the contrary, type-I (under-enforcement) errors may be particularly damaging considering that these platforms not only control access to their own products and services, but also – and this is a critical observation – to third-parties’ products and services given their intermediation functions. Second, while the focus of Commission investigations in digital platform markets has thus been focused on vertical foreclosure, including efforts by digital platforms to extend their market power in one market (e.g., general search) to one or several other markets, there are reasons to believe that digital platforms can also engage in anticompetitive forms of abuse that do not necessarily fit within the vertical foreclosure box. One such concern is exploitation. Another concern can be referred to innovation-suppressing conduct, i.e. dominant platform conduct that has the effect of making it harder for other companies to innovate. Third, although the competitive issues raised by digital platforms are multi-fold and complex, the goal of competition authorities should be to protect innovation understood in a broad sense. This is the case for two related reasons. In the first place, in a digital space where services are offered for free, competition is based on quality, but also very largely on innovation. Thus, consumer welfare is served by making sure that innovation is allowed to prosper. In the second place, even those who are hostile to enforcement of competition rules in the digital space – on the ground that market power is temporary, and that intervention creates risks of errors that outweigh any benefits it may generate – recognize that incumbents are eventually displaced by more innovative rivals. Thus, protecting the innovative process is central to Schumpeterian creative destruction.
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