{"title":"基于创新的横向思维与内部创业策略处理企业混乱","authors":"José Manuel Saiz-Álvarez","doi":"10.4018/978-1-7998-8185-8.ch005","DOIUrl":null,"url":null,"abstract":"The economic and social change generated by SARS-CoV-2 is leading to a new geopolitical system dominated by China and the need for higher levels of investment in R&D and innovation, especially in the health system. The world is very vulnerable to global pandemics. This chapter aims to set up several innovation-based and lateral thinking business strategies to make firms rooted in chaordism perform better in disruptive situations. In this chapter, the author will show some mixed managerial-marketing techniques to generate ideas. These pages have an eminently practical application in the firm, regardless of its size and the corporate culture applied in its daily operations.","PeriodicalId":258932,"journal":{"name":"Advances in Logistics, Operations, and Management Science","volume":"76 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Innovation-Based Lateral Thinking and Intrapreneurship Strategies for Handling Corporate Chaordism\",\"authors\":\"José Manuel Saiz-Álvarez\",\"doi\":\"10.4018/978-1-7998-8185-8.ch005\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The economic and social change generated by SARS-CoV-2 is leading to a new geopolitical system dominated by China and the need for higher levels of investment in R&D and innovation, especially in the health system. The world is very vulnerable to global pandemics. This chapter aims to set up several innovation-based and lateral thinking business strategies to make firms rooted in chaordism perform better in disruptive situations. In this chapter, the author will show some mixed managerial-marketing techniques to generate ideas. These pages have an eminently practical application in the firm, regardless of its size and the corporate culture applied in its daily operations.\",\"PeriodicalId\":258932,\"journal\":{\"name\":\"Advances in Logistics, Operations, and Management Science\",\"volume\":\"76 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Advances in Logistics, Operations, and Management Science\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4018/978-1-7998-8185-8.ch005\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Advances in Logistics, Operations, and Management Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/978-1-7998-8185-8.ch005","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Innovation-Based Lateral Thinking and Intrapreneurship Strategies for Handling Corporate Chaordism
The economic and social change generated by SARS-CoV-2 is leading to a new geopolitical system dominated by China and the need for higher levels of investment in R&D and innovation, especially in the health system. The world is very vulnerable to global pandemics. This chapter aims to set up several innovation-based and lateral thinking business strategies to make firms rooted in chaordism perform better in disruptive situations. In this chapter, the author will show some mixed managerial-marketing techniques to generate ideas. These pages have an eminently practical application in the firm, regardless of its size and the corporate culture applied in its daily operations.
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