A Cross-Country Comparative Content Analysis on the Connection of Tiktok and Journalism

Considering the sharing formats offered by social media platforms, Tiktok; It was thought that it would be important to analyze within the framework of journalism culture, news production, news consumption and the future of journalism. One of the features of the shares made on Tiktok is the presence of entertainment elements throughout the content themes. The two main research questions created on the basis of this information are as follows: Do the demographic structure of Tiktok and the structural possibilities of the platform determine the news production processes? What are the common and divergent points in the Tiktok posts of popular newspapers from different countries? Content analysis was preferred as a method in this study. As a result of the research, it has been determined that the newspapers generally prefer soft news in their Tiktok posts, and when hard news is considered, they use a language that is funny, prank and contains comedy elements in accordance with the structure of the platform. In addition, journalists exhibiting 'phenomenon' behaviors that have become widespread in social media and the changes that can be made in the video components in Tiktok are among the important outputs of the study.