A Business Intelligence Effectiveness Model: Enhancing Organizational Decision-Making Capability

Business intelligence (BI) is a technology-driven process that contributes toward revealing the position of an organisation in comparison to its competitors, market conditions, and future trends, and presents demographic and economic information. The objective of the research was to identify the elements that determine the effectiveness of BI for organisations. The research proposes a BI effectiveness model to enhance decision-making support by ensuring that decision-makers receive the right information at the right time in the most appropriate format. A quantitative research approach was followed, and purposive sampling was used for selecting research participants within an organisation in the telecommunications sector. The effectiveness of a BI department has a direct impact on the strength of an organization's decision-making capability. The components of the BI effectiveness model suggest focus areas for more effective information flow throughout the organisation, improved information accessibility, improved decision-making, and ultimately, improved productivity.