Exploring Serotonin in the GI Tract

IOMedia, in collaboration with Intermed Media Inc, created this interactive presentation for the health-care company, Novartis. The presentation, geared towards medical doctors, explores the relationship between the enzyme, seratonin, and its receptors in the gut, and Irritable Bowel Syndrome. The purpose of the presentation was to visually convey this complex, yet fundamental mechanism, in hopes of creating new therapies for the treatment of IBS. Extensive knowledge of the workings of the gastrointestinal system and associated neural network was required in order to accurately depict the abstracted, microscopic spaces. All visual design, animation, compositing, editing and interactive design were performed in-house. Copyright held by creator.