利用电子商务,在covid-19大流行中,小型、小型和中型企业发展的努力

Ramadhan Irwansyah, Puguh Setyo, Khusnul Fikri
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引用次数: 0

摘要

这个国家的KKN计划在新冠疫情期间通过数字营销提高中小微企业的经济价值,Sungai Sibam村。本KKN采用讲解、讨论、实践相结合的方法。讲解方法是将数字营销相关资料直接传递给中小微企业行动者。讨论法,两个或两个以上的人讨论基础科学的互动。这种方法是为了方便想要询问尚未理解的材料的MSME参与者。在实际的实施方法中运用他们已经掌握的知识,即练习如何利用网络媒体作为产品营销的手段。KKN的结果表明,在2019冠状病毒病大流行期间,通过数字营销提高中小微企业经济价值的努力主要集中在5件事上,即问题识别、品牌和商业合法性的重要性、产品包装、有吸引力的目录和广告
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Upaya pengembangan usaha mikro,kecil dan menengah (umkm) ditengah pandemi covid-19 dengan memanfaatkan e-commerce
KKN from villages for this country aims to increase the economic value of MSME actors through digital marketing in the midst of the Covid-19 pandemic, Sungai Sibam Village. This KKN uses the method of explanation, discussion and practice. The explanation method is carried out by conveying material related to digital marketing directly to MSME actors. Discussion method, interaction between two or more people who discuss basic science. This method is to facilitate MSME actors who want to ask for material that has not been understood. In the practical method of implementation by applying the knowledge that they already have, namely practicing how to use online media as a means of product marketing. The results of this KKN show that efforts to increase the economic value of MSME actors through digital marketing in the midst of the Covid-19 pandemic are focused on 5 things, namely problem identification, the importance of branding and business legality, product packaging, attractive catalogs and advertisements
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