Research on the Design of Tibetan Tourism Cultural and Creative Products from the Perspective of Visual Communication

The rapid development of tourism has not only brought huge economic and social benefits, but also spread Tibetan culture. The visual communication derivatives market with Tibetan characteristics has a broad development prospect. Tourism, cultural and creative products with Tibetan cultural characteristics are still lacking in the market. Under the influence of the international exposition of Tibetan tourism culture, the development of Tibetan tourism cultural and creative products is urgent, which not only promotes the development of Tibetan tourism culture, but also drives the dissemination and collection value of Tibetan characteristic cultural derivatives. In this paper, the cultural connotation and design elements of the derivative design of Tibetan tourism products are studied in combination with the visual communication theory under the premise of the international exposition of Tibetan tourism culture.