Platform capitalism in the digital age. New ways of consuming the cultural industry?

Today we are living in the era called “late capitalism”, where post-fordist modes of production and information capitalism have been left behind. This new capitalism, expressed in advanced and developing economies, focused on the internet and the media as modes of reproduction and accumulation of capital. Without a doubt, the media content that reflects the global culture on the internet has changed consumer behavior. One principle that controls this scenario is consumer standardization. It has become clear that the creators of culture in the countries of the northern hemisphere have successfully met the criteria of globalism by expanding the content of communication and media. The following article, seek, can give an idea of the capitalism that is coming for the next second quarter of the 21st century.