거래공정성, 평판, 결속, 지속가능성 간의 관계

The purpose of this study is to figure out precedence factors consisting of win-win cooperation supply chains in the perspective of sustainability and examine how those precedence factors influence win-win cooperation supply chains and also how win-win cooperation supply chains influence sustainability’s three aspects, economic, environmental, and social sustainability. Furthermore, it will investigate win-win cooperation supply chains in terms of their roles as a parameter. To attain the goal, this author has formulated and verified hypotheses. First of all, precedence factors consisting of win-win cooperation supply chains, transaction fairness, transaction authenticity, social capital, and CSR activity, influence win-win cooperation supply chains in significantly positive ways. Second, win-win cooperation supply chains influence economic, environmental, and social sustainability in significantly positive ways. Third, win-win cooperation supply chains play roles as a parameter between transaction fairness, transaction authenticity, social capital, and CSR activity and economic, environmental, and social sustainability. Accordingly, this author suggests individual companies composed of supply chains to enhance the level of cooperation as a win-win cooperation supply chain in order to elevate sustainability even further. This study is significant in that it has figured out correlation between the precedence factors of win-win cooperation supply chains, transaction fairness, transaction authenticity, social capital, CSR activity, and a win-win cooperation supply chain and economic, environmental, and social sustainability.