Examınatıon Of The Correlatıon Between The Team Image, Team Loyalty and The Audıence Drıves In Football: The Case Of Erzurumspor

The aim of this study is to compare and examine the relation between the team image, team loyalty and motives of the fans of Metropolitan Municipality Erzurumspor in terms of some variables. A five sectioned questionnaire was used for the purpose of collecting data. SPSS package program was used to analyze the obtained data. Reliability coefficients for measurement tools were calculated with descriptive statistics; the normal distribution was examined by kurtosis and skewness tests. Since the normal distribution structure was provided, parametric tests were applied in all hypothesis tests. Pearson Correlation Analysis was used to compare binary variables in hypothesis testing. In addition, the z-score was calculated to compare the r values obtained from the pairwise correlation analysis performed in groups, and the differences between the groups were examined. As a result of the findings, it is seen that there are low and moderate relationships between the membership of watching football on TV and purchasing licensed products and team image, team loyalty, extrinsic motivation for sports spectators and intrinsic motivation for sports spectators.