对COVID-19大流行股票投资决策的千禧一代行为分析

Devindha Fitria Mahafani, Diah Maya Puspa, Nurul Khasanah, Siti Wulandari, Vivi Andriani
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引用次数: 1

摘要

本研究旨在分析新冠疫情期间千禧一代在股票投资决策中的行为。本研究方法采用定性研究和案例研究相结合的方法。研究对象是四名年龄在30岁以下、居住在索罗拉亚的千禧一代。本研究的结果表明,投资者在进行股票投资决策时的行为是基于新冠疫情导致的股价下跌趋势,受到羊群偏见因素的影响,即跟随他人的行动或建议,但也会通过查看公司的财务报表来分析公司的业绩。关键词:Covid-19;投资者的行为;投资决策;Millenial代
本文章由计算机程序翻译,如有差异,请以英文原文为准。
ANALISIS PERILAKU GENERASI MILENIAL DALAM PENGAMBILAN KEPUTUSAN INVESTASI SAHAM DI MASA PANDEMI COVID-19
This study aims to analyze the behavior of the millennial generation in making stock investment decisions during the Covid-19 pandemic. This research method uses a qualitative method with a case study approach. The research subjects were four people who were included in the millennial generation category who were under 30 years old and domiciled in Solo Raya. The results of this study indicate that the behavior of investors in making stock investment decisions is based on the declining stock price trend due to the Covid-19 pandemic, influenced by the herding bias factor, namely following the actions or suggestions of others, but also analyzing the company's performance by looking at its financial statements.Keywords: Covid-19; Investor Behavior; Investment Decisions; Millenial Generation
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