面向电子商务应用的Web挖掘

Proceedings of the Fourth International Conference on Parallel and Distributed Computing, Applications and Technologies Pub Date : 2003-10-20 DOI:10.1109/PDCAT.2003.1236436

Jian-guo Liu, Zheng-hong Huang, Wei-Ping Wu

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引用次数: 7

摘要

电子商务正在以越来越快的速度产生大量关于客户购买、浏览模式、使用时间和偏好的数据。Web挖掘技术可以应用于所有被收集的数据，以获得有用的信息。我们试图提出与电子商务的Web挖掘相关的问题。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Web mining for electronic business application

Electronic business is generating massive amount of data on customer purchases, browsing patterns, usage times and preferences at an increasing rate. Web mining techniques can be applied on all the data being collected for obtaining useful information. We attempt to present issues associated with Web mining for electronic business.

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Proceedings of the Fourth International Conference on Parallel and Distributed Computing, Applications and Technologies

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