“Preference pattern of Investors in Stock Market-A case study of Investors in North Karnataka Region”

Investors in the stock market in the study area have exhibited some significant trends regarding their preferences for investment. The study has covered 600 selected investor-respondents consisting of 482 male investors and 118 female investors in selected district head quarters of North Karnataka region. The major socio-economic profile of the respondents related to their sex, age categories, educational status, occupation, income groups and duration of experience in stock market. Majority of male investors seem to have preference for ‘Large’ and ‘Midcaps’ for investments while all the selected female respondents’ investors have preferred ‘small caps’. Preference for large and mid caps is more pronounced among majority of respondent investors with different socio-economic profiles like age, education, occupation, income and stock market experience. Male investors have exhibited more aggressive and risk assuming behaviour while female investors have indicated risk aversion approach.