在电子商务中建立信任:社会线索设计维度的实验研究

Int. J. Technol. Diffusion Pub Date : 2021-10-01 DOI:10.4018/ijtd.288526

Farhod P. Karimov

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引用次数: 0

摘要

整合各种社交媒体线索，如照片、视频流和社交网络，已经成为一种常见的营销策略，以提高消费者对在线环境的信任。本文通过实验研究了面部照片、视频流和社交网站等社会线索设计维度对信任的影响。我们的研究结果表明，在线零售商可以通过在网络界面中嵌入社交媒体线索来增强消费者的信任并激发明确的购买意愿。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Building Trust in eCommerce: An Experimental Study of Social-Cue Design Dimensions

Integrating diverse social media cues such as photos, video streaming, and social networking has become a common marketing strategy to boost consumer trust in an online setting. In this paper, we study the influence of social-cue design dimensions such as a facial photo, a video stream, and social networking site on trust through an experiment. Our results show that online retailers can enhance consumer trust and stimulate a clear purchase intention by embedding social media cues into a web interface.

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Int. J. Technol. Diffusion

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