为愉悦而设计

Proceedings of the 19th International Conference on Human-Computer Interaction with Mobile Devices and Services Pub Date : 2017-09-04 DOI:10.1145/3098279.3119911

Iram Mirza, J. Tabak

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引用次数: 3

摘要

愉快的用户体验(UX)创造令人难忘的产品，并产生品牌喜爱。移动技术允许用户体验戏剧性的支持，如动画，过渡和手势，可以制作宏观和微观功能的乐趣。谷歌(Google)、Facebook、KakaoTalk和优步(Uber)等公司精心打造的移动体验将乐趣和惊喜融入其产品中，试图与用户建立情感联系。本次演讲将揭示什么构成了用户体验乐趣，情感设计背后的心理学，如何创造一种文化，不仅支持构建可用和简单的产品，而且支持构建神奇的产品，以及衡量乐趣对用户成功和品牌感知的影响的方法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Designing for delight

Delightful user experiences (UX) create memorable products and generate brand love. Mobile technology allows for UX theatric affordances such as animations, transitions and gestures that can craft macro and micro feature delight. Mobile experiences crafted by companies such as Google, Facebook, KakaoTalk and Uber integrate fun and surprises into their products in an attempt to develop an emotional connection with their users. This talk unpacks what constitutes UX delight, the psychology behind emotional design, how to create a culture that supports building not just usable and simple products but magical ones, and methods to measure the impact of delight on user success and brand perception.

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Proceedings of the 19th International Conference on Human-Computer Interaction with Mobile Devices and Services

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