{"title":"以数字营销为特色的蜡染潘德格朗在苏加南邦滕旅游村大流行","authors":"Denok Sunarsi, H. Hastono, Kharisma Danang Yuangga, Rofiq Noorman Haryadi, Arga Teriyan","doi":"10.32493/jpdm.v2i2.19639","DOIUrl":null,"url":null,"abstract":"Virus corona 2019 sebuah nama baru yang diberikan oleh Wolrd Health Organization bagi pasien dengan infeksi virus novel corona 2019 yang pertama kali dilaporkan dari kota Wuhan, Cina pada akhir 2019. Pada tanggal 10 Januari 2020, etiologi penyakit ini diketahui pasti yaitu termasuk dalam virus ribonucleid acid yaitu virus corona jenis baru, betacorona virus dan satu kelompok dengan virus corona penyebab Severe Acute Respiratory Syndrome dan Middle East Respiratory Syndrome. Batik Pandeglang merupakan salah satu kekayaan budaya Indonesia yang sudah ada sejak turun-temurun di masyarakat Banten. Batik yang terkenal dengan ciri khas yang unik ini masih banyak diproduksi secara tradisional dan dikembangkan ole desa setempat, salah satunya seperti yang dijumpai pada Desa Wisata Sukarame Banten. Yang masih giat memproduksi dan melestarikan warisan budaya ini meski keadaan sektor pariwisata masih belum ada pemulihan yang signifikan.Kata Kunci: Literasi Pemasaran, Pemasaran Digital, Batik Pandeglang Corona virus 2019 is a new name given by the World Health Organization to patients with infection with the 2019 novel corona virus which was first reported from the city of Wuhan, China at the end of 2019. On January 10, 2020, the etiology of this disease was known for sure, namely it was included in the ribonucleid acid virus. namely a new type of corona virus, betacorona virus and a group with the corona virus that causes Severe Acute Respiratory Syndrome and Middle East Respiratory Syndrome. Batik Pandeglang is one of Indonesia's cultural treasures that has existed for generations in Banten society. Batik, which is famous for its unique characteristics, is still widely produced traditionally and developed by local villages, one of which is found in the Sukarame Tourism Village, Banten. Those who are still active in producing and preserving this cultural heritage, even though the state of the tourism sector has not yet had a significant recovery.Keywords: Marketing Literacy, Digital Marketing, Batik Pandeglang","PeriodicalId":132039,"journal":{"name":"Jurnal PADMA: Pengabdian Dharma Masyarakat","volume":"72 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":"{\"title\":\"Literasi Pemasaran Digital Untuk Mengenalkan Batik Pandeglang di Masa Pandemi pada Desa Wisata Sukarame Banten\",\"authors\":\"Denok Sunarsi, H. Hastono, Kharisma Danang Yuangga, Rofiq Noorman Haryadi, Arga Teriyan\",\"doi\":\"10.32493/jpdm.v2i2.19639\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Virus corona 2019 sebuah nama baru yang diberikan oleh Wolrd Health Organization bagi pasien dengan infeksi virus novel corona 2019 yang pertama kali dilaporkan dari kota Wuhan, Cina pada akhir 2019. Pada tanggal 10 Januari 2020, etiologi penyakit ini diketahui pasti yaitu termasuk dalam virus ribonucleid acid yaitu virus corona jenis baru, betacorona virus dan satu kelompok dengan virus corona penyebab Severe Acute Respiratory Syndrome dan Middle East Respiratory Syndrome. Batik Pandeglang merupakan salah satu kekayaan budaya Indonesia yang sudah ada sejak turun-temurun di masyarakat Banten. Batik yang terkenal dengan ciri khas yang unik ini masih banyak diproduksi secara tradisional dan dikembangkan ole desa setempat, salah satunya seperti yang dijumpai pada Desa Wisata Sukarame Banten. Yang masih giat memproduksi dan melestarikan warisan budaya ini meski keadaan sektor pariwisata masih belum ada pemulihan yang signifikan.Kata Kunci: Literasi Pemasaran, Pemasaran Digital, Batik Pandeglang Corona virus 2019 is a new name given by the World Health Organization to patients with infection with the 2019 novel corona virus which was first reported from the city of Wuhan, China at the end of 2019. On January 10, 2020, the etiology of this disease was known for sure, namely it was included in the ribonucleid acid virus. namely a new type of corona virus, betacorona virus and a group with the corona virus that causes Severe Acute Respiratory Syndrome and Middle East Respiratory Syndrome. Batik Pandeglang is one of Indonesia's cultural treasures that has existed for generations in Banten society. Batik, which is famous for its unique characteristics, is still widely produced traditionally and developed by local villages, one of which is found in the Sukarame Tourism Village, Banten. Those who are still active in producing and preserving this cultural heritage, even though the state of the tourism sector has not yet had a significant recovery.Keywords: Marketing Literacy, Digital Marketing, Batik Pandeglang\",\"PeriodicalId\":132039,\"journal\":{\"name\":\"Jurnal PADMA: Pengabdian Dharma Masyarakat\",\"volume\":\"72 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-04-06\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Jurnal PADMA: Pengabdian Dharma Masyarakat\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.32493/jpdm.v2i2.19639\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal PADMA: Pengabdian Dharma Masyarakat","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.32493/jpdm.v2i2.19639","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 4
摘要
病毒科罗娜2019年世界卫生组织提供的一个新名字,用致命的病毒感染病人对小说第一次报告的日冕2019中国武汉,2019年底。2020年1月10日,这种疾病的病因学中确定,即包括病毒ribonucleid酸,即新型病毒科罗娜betacorona病毒和一组病毒科罗娜如果急性Respiratory综合症的原因和中东Respiratory综合症。蜡染Pandeglang是印尼传统文化中存在的财富之一。蜡染和独特的特征仍然是许多大名鼎鼎的ole传统生产和发展遇到的当地村庄,其中如万丹Sukarame旅游村。还努力生产和保护这一文化遗产,虽然的旅游业还没有显著的恢复状态。关键词:数字营销,营销,蜡染素养潘德格日冕2019年是一个新名字赐予由病毒和感染病人的组织(World Health Organization)和《2019日冕病毒,这是小说第一reported从武汉之城,2019年中国at the end of the。2020年1月10日,这种疾病的病因确定,但它被包括在核酸acid中。namely a新类型的日冕,betacorona病毒和病毒a集团和《日冕病毒那如果急性Respiratory敢死队综合症和中东Respiratory综合症。一号潘德格是印尼的蜡染文化宝物那为几代在万丹existed协会了。蜡染,哪种是著名的for its unique characteristics,还是widely由traditionally和developed by local villages,一号》,这是《Sukarame找到旅游村,万丹。那些是谁仍然活跃在producing和preserving state university》这个文化遗产,即使旅游部门还没有有一只浓厚,恢复了。安装:蜡染Literacy,数字营销,营销潘德格
Literasi Pemasaran Digital Untuk Mengenalkan Batik Pandeglang di Masa Pandemi pada Desa Wisata Sukarame Banten
Virus corona 2019 sebuah nama baru yang diberikan oleh Wolrd Health Organization bagi pasien dengan infeksi virus novel corona 2019 yang pertama kali dilaporkan dari kota Wuhan, Cina pada akhir 2019. Pada tanggal 10 Januari 2020, etiologi penyakit ini diketahui pasti yaitu termasuk dalam virus ribonucleid acid yaitu virus corona jenis baru, betacorona virus dan satu kelompok dengan virus corona penyebab Severe Acute Respiratory Syndrome dan Middle East Respiratory Syndrome. Batik Pandeglang merupakan salah satu kekayaan budaya Indonesia yang sudah ada sejak turun-temurun di masyarakat Banten. Batik yang terkenal dengan ciri khas yang unik ini masih banyak diproduksi secara tradisional dan dikembangkan ole desa setempat, salah satunya seperti yang dijumpai pada Desa Wisata Sukarame Banten. Yang masih giat memproduksi dan melestarikan warisan budaya ini meski keadaan sektor pariwisata masih belum ada pemulihan yang signifikan.Kata Kunci: Literasi Pemasaran, Pemasaran Digital, Batik Pandeglang Corona virus 2019 is a new name given by the World Health Organization to patients with infection with the 2019 novel corona virus which was first reported from the city of Wuhan, China at the end of 2019. On January 10, 2020, the etiology of this disease was known for sure, namely it was included in the ribonucleid acid virus. namely a new type of corona virus, betacorona virus and a group with the corona virus that causes Severe Acute Respiratory Syndrome and Middle East Respiratory Syndrome. Batik Pandeglang is one of Indonesia's cultural treasures that has existed for generations in Banten society. Batik, which is famous for its unique characteristics, is still widely produced traditionally and developed by local villages, one of which is found in the Sukarame Tourism Village, Banten. Those who are still active in producing and preserving this cultural heritage, even though the state of the tourism sector has not yet had a significant recovery.Keywords: Marketing Literacy, Digital Marketing, Batik Pandeglang