Visualize Organizational Perception of Core Value in the Company: An Experiment Employing Multi-dimensional Scaling and the Competing Value Framework

Organizational culture is invisible so that it hinders us organizational change. We proposed a method to visualize organizational culture, employing multidimensional scaling analysis with 40 terms extracted from Cameron & Quinn (2006). Applying the method to a Japanese software company, we tried to visualize their organizational culture, especially to depict their core value. The results and the interpretation of them were evaluated as good by the president in the company since they were described the cultures well. Thus it has a possibility to be an effective method to visualize organizational culture.