规模和年龄对塞内加尔小型食品公司绩效的影响:市场导向的作用

PSN: Other Domestic Development Strategies (Topic) Pub Date : 2021-07-09 DOI:10.2139/ssrn.3883710

Hugh Dang

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引用次数: 0

摘要

本研究的主要目的是提出一个概念模型，以评估规模、年龄、市场导向与绩效之间的联系。我们选择了食品加工小企业作为我们的经验应用领域。为编写这份报告，对相当数量的小企业进行了调查。这项涉及250名经理的抽样调查使我们能够收集原始数据。研究结果表明，规模、年龄和市场导向等因素对绩效有实际影响。

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The effect of size and age on the performance of Senegalese small food companies: the role of market orientation

The main objective of this research is to propose a conceptual model, with the view of assess ing the link between size, age, market orientation and performance. We have chosen the food
processing small businesses as our empirical field of application. An important number of small
enterprises were surveyed for the report. The survey, involving a sample of 250 managers,
enabled us to collect primary data. The results have shown that the factors of size, age and market orientation have a real impact on performance.

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PSN: Other Domestic Development Strategies (Topic)

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