卡纳塔克邦班加罗尔市场研究专业人员对电子数据库的使用:一个案例研究

Indian Journal of Information Sources and Services Pub Date : 2019-05-05 DOI:10.51983/ijiss.2019.9.2.630

D. Ashok, M. Dhanamjaya, V. Talwar

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引用次数: 0

摘要

本研究的目的是考察市场研究机构对电子数据库的认识、可及性和使用情况，因为电子数据库的订阅、发展和管理投入了大量资金。主要目的是确定电子数据库的认知度;并了解他们使用电子资料库的程度、满意程度、问题及使用电子资料库的指引/帮助。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Use of Electronic Databases by Market Research Professional in Bengaluru, Karnataka: A Case Study

The aim of this study is to examine the awareness, accessibility and use of e-databases at Market research organizations because huge money is invested for the subscription, growth, and management of e-databases. The main aim is to determine the awareness of e-databases; and to find out their extent of use, level of satisfaction, problems, and instructions/help in accessing of e-databases.

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Indian Journal of Information Sources and Services

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