Tourism Competitiveness in the European Union: A Quantitave Objective Model Study

There is strong competition worldwide to increase the income international tourists, demanding that all nations increase competitiveness. In this context, following an analysis of the main competitiveness models, the creation of a quantitative objective model of the competitiveness of tourist destinations derived the model of the World Economic Forum (WEF) is proposed. This model should be able to objectively measure the tourism competitiveness of countries. Its internal structure and validity are proven through an exploratory factorial analysis and used to measure the tourism competitiveness of the 28 countries within the European Union. The results show that the newly d model is not only valid in statistical terms but capable of explaining the entry of international tourists to a greater extent than the WEF model, as it offers a higher correlation than the correlation achieved by the reference model.