ADVERTISEMENTS OF SEARCH ENGINES IN SOCIAL MEDIA

Internet users do not tend to purchase products and services that they have reviewed in search engines because of reasons such as comparing, researching and thinking. Re-encountering the ads of the products that the internet users reviewed before promotes the tendency to buy them on social media platforms where users spend most of their time. The Search for Social Search Ads on Social Media, a new advertising concept that enables users to re-encounter with the products and services they review on search engines in social media, is designed to create a descriptive and conceptual basis by creating the model and context of the participant's in-depth interviews. The research has been conceptually and descriptively formed through the interviews with experts on the subject, as well as what the Search Engine Ads in the Social Media are and how they are applied by creating the head stones of the advertisement model. The results of the research claim that the main purpose and reason of using Search Engine Ads in the Social Media is increasing the level of purchasing. Also the most important e-Journal of New Media / Yeni Medya Elektronik Dergi eJNM ISSN: 2548-0200, September 2018 Volume 2 Issue 3, p.136-145 Research Article Submit Date: 15.05.2018, Acceptance Date: 15.07.2018 DOI NO: 10.17932/IAU.EJNM.25480200.2018.2/3.136-145 Copyright © e-Journal of New Media 137 point while creating a campaign strategy is analyzing the target audience; and another result of the search is the level of awareness is high in institutional enterprises while small enterprises have it low level of awareness.