{"title":"脱颖而出:在线节目的在线内容营销","authors":"Ted Cross, Laura Polk","doi":"10.1145/3302261.3236713","DOIUrl":null,"url":null,"abstract":"As digital education becomes more accepted by learners and more institutions offer programs online, getting the word out about programs has become increasingly challenging. This paper offers a case study and recommendations for online content marketing of online programs.","PeriodicalId":201580,"journal":{"name":"eLearn Mag.","volume":"151 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Standing Out: Online content marketing for online programs\",\"authors\":\"Ted Cross, Laura Polk\",\"doi\":\"10.1145/3302261.3236713\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"As digital education becomes more accepted by learners and more institutions offer programs online, getting the word out about programs has become increasingly challenging. This paper offers a case study and recommendations for online content marketing of online programs.\",\"PeriodicalId\":201580,\"journal\":{\"name\":\"eLearn Mag.\",\"volume\":\"151 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-12-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"eLearn Mag.\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1145/3302261.3236713\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"eLearn Mag.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/3302261.3236713","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Standing Out: Online content marketing for online programs
As digital education becomes more accepted by learners and more institutions offer programs online, getting the word out about programs has become increasingly challenging. This paper offers a case study and recommendations for online content marketing of online programs.
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