Determinants of Business Sustainability among Micro Small Medium Entrepreneurship (MSMEs) in Selangor

This study provide some insights on the determinants of survivability of business among the micro small medium entrepreneurship (MSMEs) in Selangor. Having two important determinants namely competitive advantage and customer supplier relationship may commit a business to become sustainable. This has led to the main objective of the study which is to investigate whether the determinants of entrepreneurial competencies, competitive advantage and customer supplier relationship have a relationship with business sustainability. This study also examined the encouragement of technology or digital adoption in doing business how well it enhanced business sustainability. Using a quantitative method and adopting a cross sectional survey this study was carried out among MSMEs entrepreneurs in Selangor. The survey was distributed to respondents from various sectors and they included the founder, partner, owner, agent and the employee that involved in the industry. The findings revealed that the three determinants which are entrepreneur competencies, competitive advantage and customer supplier relationship have significant correlation with business sustainability. The findings indicate that the survivability is literally depending on the ability to analyze and keep up with the drastic changes in business environment is crucial in ensuring the sustainability of business performance. As for future related study it is recommended that the researcher employ other method such as the qualitative method. It is because gives an overview for the researcher to know the real-life experience in entrepreneurship which the study can be more well-defined and genuine rather than based on numerical results and findings from the data collected only.