MAGIC IN THE CONSCIOUSNESS OF MODERN HUMAN

Philosophers of all times and peoples tried to describe the mystery of magic, each time giving humanity their own images of magical practices, on the one hand, and the attitude to magic from the side of public consciousness, on the other. Turning to the problem of magic even today, in the era of worldview pluralism and the crisis of traditional ideas about the world, turns out to be quite relevant. Magic, which actually originated with humanity itself and passed through centuries and millennia, continues to exist in the consciousness of modern human.Some researchers talk about the onset of a «new magical era» and the formation of a whole subculture of magic followers. Yes, today in the individual and mass consciousness there is a sharp increase in interest in everything mysterious and supernatural: on the pages of newspapers, magazines, and social networks there are many ads from magicians and fortune tellers who promise to fulfill almost any wishes of people for a fee, television channels actively broadcast projects that talk about some magical events and phenomena, and even celebrities in their interviews tell how certain mysterious events happened to them, or how they personally turned to the mystery of magical practices. That is, we can say with confidence that the thinking and behavior of modern man is rightfully considered magical. Therefore, magic is not a relic of the past, but an integral part of the consciousness of a modern people. The aim of the publication is to analyze the influence of magic and magical practices on the consciousness and behavior of modern human. Research methodology. Research methods are comprehensive and based on a philosophical-anthropological and philosophical-cultural analysis of magic as an integral part of human consciousness. Discussion. Magic in the mind of a modern people exists in the form of: something prohibited, anti-social, anti-religious, dangerous and harmful; one’s native achievement of a certain goal or fulfillment of desires; everyday rituals and superstitions, which, although some do not associate the direction with magic, somehow have a strong connection with it.Conclusion. Magic is an integral part of the consciousness of modern human. For some, it is something dangerous, frightening, anti-religious and anti-social, and for some, magic appears to be an excellent means of learning about the surrounding world, a tool for subduing supernatural forces and obtaining certain benefits or fulfilling wishes. One way or another, each of us consciously or subconsciously performs certain magical rituals every day. Magic is so firmly entrenched in human consciousness that some philosophers speak of the onset of a «new magical era», which is associated with the open promotion of magical practices, supernatural forces and phenomena in modern society and the formation of such a phenomenon as a «magical worldview», which will perspective of our further research.