“先报道的人赢”:土耳其数字新闻的麦当劳化

Muhammet Emin Çifçi, Bunyamin Ayhan
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引用次数: 0

摘要

里策尔的麦当劳化理论是基于这样一种观点:麦当劳的商业模式已经超越了餐馆的背景,几乎达到了社会生活的各个方面。在世界各地的许多不同的业务领域仍然可以感受到麦当劳化的存在。在这项研究中,旨在讨论麦当劳化的痕迹是否出现在土耳其的数字新闻中。根据SimilarWeb 2019年11月的数据,在这项探索性而非概括性的研究范围内,对土耳其访问量最大的三大新闻网站的新闻编辑进行了半结构化采访。对获得的数据进行了专题分析。因此,在土耳其的数字新闻中,存在着效率、可计算性、可预测性、控制和理性的非理性的痕迹,这些构成了麦当劳化的维度。有人强调,麦当劳化理论有可能解释土耳其数字新闻的问题,例如新闻质量下降,新闻网站标准化以及新闻编辑与自己产品的异化。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
‘The first to report wins’: The McDonaldization of digital journalism in Turkey
Ritzer’s McDonaldization theory is based on the idea that the business model of the McDonald’s has exceeded the context of restaurants and reached almost all aspects of social life. The presence of McDonaldization is still felt in many different business lines around the world. In this study, it is aimed to discuss whether the traces of McDonaldization are seen in digital journalism in Turkey. Within the scope of the study, which is exploratory rather than generalizing, semi-structured interviews were conducted with news editors from Turkey’s top three most visited news websites, according to SimilarWeb’s November 2019 data. The data obtained were subjected to thematic analysis. Accordingly, in digital journalism in Turkey, there are traces of efficiency, calculability, predictability, control and irrationality of rationality which constitute the dimensions of McDonaldization. It has been emphasized that the McDonaldization theory has the potential to explain the problems of digital journalism in Turkey, such as the decrease in the quality of news, the standardization of news websites and the alienation of news editors from their own products.
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