Sania Bunga Pradani Hernanti, D. Waluyo, Dwi Nurul Izzhati
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引用次数: 0
摘要
2015年，PT Astra International UD Truck SO三宝垄分公司UD Truck Quester部门的销售情况没有任何改善。这种情况甚至趋于停滞。没有达到设定的目标表明，目前使用的营销策略没有达到最佳效果。因此，需要一个新的营销策略，可以推动销售在PT阿斯特拉国际UD卡车SO三宝垄分公司。然而，当然，开发的营销策略将是非常多样化的，需要很好地选择，以提供最好的结果。因此，在选择最佳营销策略时，我们使用分析网络过程(ANP)方法和TOPSIS (Order Preference Technique For Similarity to Ideal Solution)来选择最佳营销策略。本研究的结果得出结论，PT. Astra International UD Truck SO三宝朗分公司选择的最佳策略是基于消极和积极理想解决方案的细分
Pengambilan Keputusan Strategi Pemasaran Terbaik pada PT. Astra International TBK. UD Truck SO Cabang Semarang
The sale of UD Truck Quester unit at PT Astra International UD Truck SO Semarang branch does not show any improvement in 2015. This condition even tends to stagnate. Not achieving the target that has been set is an indication that the marketing strategy that is used today has not given optimal results. Therefore, the need for a new marketing strategy that can drive sales in PT Astra International UD Truck SO Semarang branch. Nevertheless, of course the marketing strategy developed will be very diverse and needs to be chosen well so as to give the best results. For this reason we use the Analytical Network Process (ANP) method and also TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) to select the best marketing strategy in choosing the best marketing strategy. The result of this research got the conclusion that best strategy chosen for PT. Astra International UD Truck SO Semarang Branch is a segmentation based on the ideal solution of negative and positive
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