{"title":"声誉风险","authors":"D. Heil","doi":"10.1002/9781119010722.iesc0150","DOIUrl":null,"url":null,"abstract":"Risk assessment is performed based on the following criteria: quality of Bank's products and customer service process (customers’ complaints, shortcomings identified as a result of monitoring of operational risk); safety and quality of Bank’s technologies (Internet, Telephone, etc.); presence of negative information in mass media and rumours about the Bank or persons associated with the Bank; actions of third parties which may result in Bank’ s involvement in fraudulent transactions. As a result of risk assessment, those Bank’s business processes and products are defined which have the greatest exposure to reputational risk.","PeriodicalId":221232,"journal":{"name":"The International Encyclopedia of Strategic Communication","volume":"94 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"15","resultStr":"{\"title\":\"Reputation Risk\",\"authors\":\"D. Heil\",\"doi\":\"10.1002/9781119010722.iesc0150\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Risk assessment is performed based on the following criteria: quality of Bank's products and customer service process (customers’ complaints, shortcomings identified as a result of monitoring of operational risk); safety and quality of Bank’s technologies (Internet, Telephone, etc.); presence of negative information in mass media and rumours about the Bank or persons associated with the Bank; actions of third parties which may result in Bank’ s involvement in fraudulent transactions. As a result of risk assessment, those Bank’s business processes and products are defined which have the greatest exposure to reputational risk.\",\"PeriodicalId\":221232,\"journal\":{\"name\":\"The International Encyclopedia of Strategic Communication\",\"volume\":\"94 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-08-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"15\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"The International Encyclopedia of Strategic Communication\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1002/9781119010722.iesc0150\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"The International Encyclopedia of Strategic Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1002/9781119010722.iesc0150","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Risk assessment is performed based on the following criteria: quality of Bank's products and customer service process (customers’ complaints, shortcomings identified as a result of monitoring of operational risk); safety and quality of Bank’s technologies (Internet, Telephone, etc.); presence of negative information in mass media and rumours about the Bank or persons associated with the Bank; actions of third parties which may result in Bank’ s involvement in fraudulent transactions. As a result of risk assessment, those Bank’s business processes and products are defined which have the greatest exposure to reputational risk.