对顾客在TOKOPEDIA .com上的兴趣的价格感知、网站质量和信仰分析

Academica : Journal of Multidisciplinary Studies Pub Date : 2020-01-26 DOI:10.22515/academica.v4i1.3159

Muhammad Faiz Amin, Kholifatul Husna

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引用次数: 0

摘要

本研究旨在以价格感知、网站品质与信任为自变量，检视消费者对电子商务Tokopedia的购买兴趣。本研究的对象是在Tokopedia电子商务上进行产品购买交易的IAIN Surakarta的学生。研究数据来源于在线问卷的发放。研究数据处理采用IBM SPSS 23多元线性回归分析。结果表明，价格感知变量(X1)对消费者在Tokopedia.com上的购买兴趣有正向影响。t值为2.857，显著性值为0.005。网站质量变量(X2)对消费者在Tokopedia.com的购买兴趣有正向影响，t-count值为2.121，显著性值(sig)为0.036。信任变量(X3)对消费者在Tokopedia.com的购买兴趣有正向影响。t值为2.530，显著性值(sig)为0.012。关键词:Â价格感知;购买意愿;信任;网站质量

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ANALISIS PERSEPSI HARGA, KUALITAS WEBSITE, DAN KEPERCAYAAN TERHADAP MINAT BELI KONSUMEN PADA TOKOPEDIA.COM

This study aims to examine consumer purchase interest in e-commerce Tokopedia in terms of price perception, website quality and trust as independent variables. The subjects of this research were students of IAIN Surakarta who had made product purchase transactions on Tokopedia e-commerce. The research data were obtained from the distribution of online questionnaires. The research data processing used multiple linear regression analysis on IBM SPSS 23. The results showed that the price perception variable (X1) had a positive effect on consumer purchase interest at Tokopedia.com. with a t-value of 2.857 and a significance value (sig) of 0.005. Website quality variable (X2) has a positive effect on consumer buying interest at Tokopedia.com with a t-count value of 2.121 and a significance value (sig) of 0.036. Trust variable (X3) has a positive effect on consumer purchase interest at Tokopedia.com. with a t-value of 2.530 and a significance value (sig) of 0.012.Keywords: Â Price Perception; Purchase Intention; Trust; Website quality

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Academica : Journal of Multidisciplinary Studies

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