A Study of Service Quality and Satisfaction on PinDuoDuo Platform by Information Entropy

∗With the increasing development of the “Internet Plus” economy and the rapid rise of e-commerce platforms, online shopping has become an indispensable part of daily life. With its original and novel model, the e-commerce platform, PinDuoDuo, and has emerged and become a veritable “EC dark horse”. However, in the EC platform, only merchants with good service quality and satisfaction can survive for a lone time. In this paper, we adopt information entropy to study the service quality and satisfaction of Pinduoduo so as to help the business to raise profits by means of improving the operating environment, the methods, and strategies.