Peran Customer Service Dalam Meningkatkan Loyalitas Nasabah Pada PT BRI Syariah KCP Genteng Kabupaten Banyuwangi

This research uses a qualitative method with the type of descriptive research. The data analysis technique used in this study is the interactive model. The research uses primary and secondary data sources.The results of this study indicate that the role of customer service is very important in the world of banking and the service strategy of a customer service has been very good in increasing customer loyalty at BRI Syariah Syariah Banyuwangi Branch Office.Based on the results of the study, the conclusion of this study is the role of customer service in increasing the loyalty of saver customers is very important, this is indicated by the results of interviews that researchers have done that is the majority of their satisfaction and makes them loyal to the BRI Syariah Bank Genteng Branch Office. Customer loyalty can be known by their desire to continue to use the services of Bank BRI Syariah Genteng Branch Offices, it can all be shown from the services that make them comfortable to witness and continue to use the services of the bank without switching to another bank. That way the quality of service that is already good from customer service is improved again to a better level so that customers remain loyal.