Conclusion

This concluding chapter offers some guide on how to run a field study. First, researchers should think about where, when, and with whom they will run their experiment, and make sure these parameters fit the underlying idea or theory they intend to test. Second, every question in a survey should have a purpose. Researchers should be mindful that subtle features of a survey like response scales and order of questions can influence the results. Third, researchers should make sure that their implementing partner understands what it will take to conduct a research. Fourth, researchers should make an intentional decision about how, and how much, to incorporate technology into their survey. Fifth, researchers should not assume people will sign up to receive a program or service. They should find out directly whenever possible by piloting or otherwise gauging demand for their intervention.