基于不同权力结构和定价策略的双渠道协调

International Journal of Modelling in Operations Management Pub Date : 2020-12-28 DOI:10.1504/ijmom.2020.10034106

Weihua Liu, Wenfei Wu, Xiaoyu Yan, Wanying Wei, Xinyun Liu

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引用次数: 0

摘要

随着电子商务的快速发展，零售商已经开辟了线上和线下的双重渠道进行产品销售。本文考虑了三种定价情景:1)去中心化;2)权力集中+统一定价;3)权力集中加上歧视定价，主要得到以下三个结论。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Dual-channel coordination based on different power structure and pricing strategies

With the rapid development of e-commerce, retailers have opened up online and offline dual channels for product distribution. This paper considers three pricing scenarios: 1) decentralisation; 2) concentration of power plus unified pricing; 3) concentration of power plus discrimination pricing and mainly obtains the following three conclusions.

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International Journal of Modelling in Operations Management

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