Parents Caring, Sharing, and Learning Together Online: An Examination of Information Seeking and Learning Strategies Utilized in an Online Health-Related Support Group

The current study explored various dimensions of informal learning by members of a Facebook group made up of parents and caretakers of infants or children with Gastro Esophageal Reflux Disease (GERD). Interview and posting data were collected and analyzed using a Grounded Theory approach. Findings led to the creation of a new model of information-seeking designed to apply to online informal learning spaces that are found in social media groups. This model includes the stages of initiating, lurking, and browsing; requesting information; being guided by a highly knowledgeable member; reconciling; applying; and appraising. In contrast to previous information seeking models, this model proposes a continuous cycle with entry and exit permitted at each stage based on the learner’s needs.