Research of Cultural Environment of Ideological and Political Education in Colleges Based on New Media

New media is based on Internet technology, digital technology and mobile communication technology, and uses computers, mobile phones, digital televisions, etc. as terminals to provide users with information and related services, has the four traditional meanings of newspapers, outdoor, radio and television. New media has a series of characteristics such as wide coverage, large amount of information transmission, strong transmission timeliness, and strong interaction, in the construction of the cultural environment of ideological and political education in colleges, play a role in spreading more extensive content and cultural environment education more targeted and effective. Therefore, we must fully rely on new media and use its strengths to help the construction of the cultural environment of ideological and political education in colleges.