Understanding IP Exclusivity: Excerpt from Own It - The Law & Business Guide to Launching a New Business Through Innovation, Exclusivity and Relevance

Own It focuses on the legal and business attributes of exclusivity and relevance to educate entrepreneurs how best to build market share and maximize profitability. Discussions on relevance and innovation focus on how to identify the opportunities for changes in processes and markets. Illustrations contrast the market relevance of a patented medicine for a medical patient from the “social relevance” of a Barbie Doll for a child. Because the relationship between the entrepreneur and investor is critical to success, the paper also explores financing options and suggests how to align the interests of investors and employees with those of the entrepreneurs.